Welcome to the ICCA 2021 Congress

Beyond the buzzwords - our only way forward is by being innovative, agile, and collaborative. But, what does that actually look like for your organisation? Find out what it takes to implement truly transformative and creative solutions - without breaking the bank or turning your entire operation upside down.

Formally known as the Kaohsiung Protocol, a legacy project of the ICCA 2020 Congress, the Global Association Meetings Protocol is aimed at creating a strategic recovery framework to guide the global meetings and events industry following on from the pandemic. In this session, we will reflect upon what has changed since last year, give an update on where we are at now with the protocol.

Gain key insights into the key motivations, shifts and trends of purchasing habits and consumer tendencies. Plus, gain insights for adapting your sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences.

The past one-and-a-half years have transformed and digitised our professional lives like never before. Using the latest research, we will dive into crucial topics in leadership and HR, such as: keeping employees engaged and productive in the remote and hybrid working environment, job security during times of uncertainty, and making meaningful business connections in a digital world.

In an ever-changing world with vast levels of uncertainties, the need for purpose is arguably increasing. Whilst it is a topic placed at the forefront of various organisations, hoping to tackle inevitable global issues. As such, two inspirational speakers: Ida Jeng Christensen and Katja Iversen, will illustrate how purpose-driven leadership may be put into action and their respective views on how this process can be accelerated. The session will end with a Q&A wherein you are invited to partake in the discussion on purpose-driven leadership.

Attracting and engaging people is key to success in today’s business environment. Our expert will examine the latest insights and tools for reaching new audiences and building communities. Plus, how we can start adapting to meet the expectations of communities in the future.

The global pandemic has amplified crises such as domestic abuse, limited access to medical care for marginalized communities, and violence against women. In response, global conferences are directing attention towards these pressing issues, advocating for systemic change, and facilitating initiatives and policies that channel commitments into action. At this year’s ICCA Congress we will honour three such associations which have influenced systemic change through their meetings. Join us in recognizing the European AIDS Clinical Society, The Garden of Hope Foundation, and Women Deliver – the 2021 Incredible Impacts winners!