Welcome to the ICCA 2021 Congress

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10/27/2021 Paris Gain key insights into the key motivations, shifts and trends of purchasing habits and consumer tendencies. Plus, gain insights for adapting your sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences.

Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want?

Date
10/27/2021
Session Time
11:00 - 12:00
Room
Paris
Session Description
Gain key insights into the key motivations, shifts and trends of purchasing habits and consumer tendencies. Plus, gain insights for adapting your sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences.
Paris 8A.2-8B.2 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 71) 11:00 - 11:20

8A.2 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want?

Lecture Time
11:00 - 11:20
Presenter
Date
10/27/2021
Session Name
8A.2-8B.2 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 71)
Room
Paris
Paris 8A.2-8B.2 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 71) 11:20 - 12:00

8B.2 - Live regional panel: Creating a personalised and tailored delegate event experience: current trends and future solutions

Lecture Time
11:20 - 12:00
Presenter
Date
10/27/2021
Session Name
8A.2-8B.2 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 71)
Room
Paris

Show

Description

Our two experts will share how data, new technologies and avant-garde techniques are creating an event experience which is personalised and aimed at adding value for the event delegate. We will explore some of the strategies currently being used and look at what the tailored event experience may look like for face-to-face, hybrid and digital delegates in the future.
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