Aznida Firzah obtained her basic medical degree from Universiti of Malaya in 1992, and worked as a Medical Officer at Hospital Kuala Lumpur before obtaining Master of Medicine (Family Medicine) in 2003. In 2015, she obtained her PhD in Community Health from a joint program between United Nations University- International Institute for Global Health and UKM. She has been an academic in the Department of Family Medicine, Faculty of Medicine, UKM since 2003 and served as Head of Dept from 2015-2017. Combining basic principles of family medicine, and driven by passion to optimise primary care delivery of longer-term stroke care, she used her experience at Klinik Lanjutan Strok to develop an integrated care pathway for managing home-bound post stroke patients in the community (iCaPPS©). During her Phd studies, she was exposed to health economics and applied it to provide economic evidence to support change in healthcare policies. Her research interests include clinical outcomes as well as economic evaluation of healthcare services and care pathway design for multidisciplinary shared care provision. Her current research projects include satisfaction with outpatient stroke care services, oral health impact on systemic disease and reducing premature coronary artery disease by early identification of familial hypercholesterolaemia. She has presented and published studies on longer term stroke care and outcomes, both local and internationally. She currently serves as Vice President of the Malaysian Health Economics Association (MAHEA) (2018-2023) and is also an Exco member of the Malaysian Society for Pharmacoeconomics and Outcome Research (MySPOR). She is a member of the Malaysian Stroke Academy since 2019.