Astrid Lang is a graduate engineer in materials technology. In the industry, she worked for one of the world's largest sporting goods manufacturers, the adidas Group, in the development of materials for the sports industry and gained a lot of experience in the management of global projects. Astrid Lang has been working in various areas at Bayern Innovativ GmbH since 2012. She currently manages the technology field of glass and ceramics in the New Materials Cluster and supports the additive manufacturing coordination office and the enterprise europe network with the IMProve innovation service.