Dr. Noel T. Brewer is Professor of Health Behavior at the Gillings School of Global Public Health and a member of the Lineberger Comprehensive Cancer Center, both at the University of North Carolina. Dr. Brewer’s research explores why people engage in vaccination and other health behaviors that prevent cancer. He has published over 270 papers on these topics including behaviors related to HPV vaccination, tobacco warnings, and screening tests. The Announcement Approach Training developed by Dr. Brewer and colleagues teaches provider to communicate more effectively about HPV vaccination and other vaccines for adolescents. Over 1,200 providers in 17 states have received the training. The National Cancer Institute designated it as a Research-Tested Intervention Program, and the CDC and American Academy of Pediatrics now recommend use of presumptive announcements when recommending HPV vaccine. Free materials are available at hpvIQ.org. A large clinical trial by Dr. Brewer and colleagues found that pictorial warnings for cigarette packs help smokers quit. The findings informed a successful lawsuit by the American Medical Association and 7 other organizations to force FDA to implement the enhanced warnings that had been held up by a previous lawsuit. Implementation of the new warnings is now ongoing. Dr. Brewer chairs the National HPV Vaccination Roundtable. He has advised on vaccination for the World Health Organization, Centers for Disease Control and Prevention, the President’s Cancer Panel under two presidents, and the National Vaccine Advisory Committee. Dr. Brewer co-edited the FDA’s book, Communicating Risks and Benefits: An Evidence-Based User's Guide. Media coverage of his research includes the New York Times, Wall Street Journal, Washington Post, NPR and CNN. He is proudest of the coverage by the Onion.