Welcome to the ICCA 2021 Congress


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Johannesburg

10/26/2021 Johannesburg Gain key insights into the key motivations, shifts and trends of purchasing habits and consumer tendencies. Plus, gain insights for adapting your sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences.

Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want?

Date
10/26/2021
Session Time
09:30 - 10:30
Room
Johannesburg
Session Description
Gain key insights into the key motivations, shifts and trends of purchasing habits and consumer tendencies. Plus, gain insights for adapting your sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences.
Johannesburg 8A.3-8B.3 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 72) 09:30 - 09:50

8A.3 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want?

Lecture Time
09:30 - 09:50
Presenter
Date
10/26/2021
Session Name
8A.3-8B.3 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 72)
Room
Johannesburg
Johannesburg 8A.3-8B.3 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 72) 09:50 - 10:30

8B.3 - Live regional panel: A deep dive into the hybrid attendee event experience: successes and challenges.

Lecture Time
09:50 - 10:30
Presenter
Date
10/26/2021
Session Name
8A.3-8B.3 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 72)
Room
Johannesburg

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Description

As events slowly transition back towards a traditional, face-to-face format, many organizations and associations will attempt to take on a hybrid format for the first time. Upon embarking on this challenge, which extra details need to be taken into consideration to ensure that the event experience is seamless? What are the challenges and the potential benefits? This session will zoom in to look at the hybrid event experience from an African perspective.
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