Merav Mor was born in Palo Alto, California, and relocated to Israel at age 2 where she and her twin sister Michal grew up. After serving in the Israeli army, she and her sister both studied at Ben Gurion University of the Negev. Merav holds a BSc in Medical Laboratory Sciences, an MSc in Physiology, and a PhD in Physiology in Heart Arrhythmia. In the final year of her PhD, she relocated to Tel Aviv, along with her sister. Merav has worked as a tutor in biology, physiology, and electrophysiology, and has been extensively published and has lectured on her research on T-type calcium channels. In 2014, Merav and her twin sister teamed up with 3 long-time friends and entrepreneurs to found Lumen, a company focused on bringing metabolic health to the general public. They spent 4 years on research and development to create a product that measures metabolism through the breath. In 2016, beta trials for the Lumen device began, and in 2018, Lumen was officially launched on Indiegogo. Merav is an Ironman athlete, training for many years, and she loves to jog. In her free time, she is a divemaster and escorts diving groups, and she also enjoys spending time with her husband and her 3 children. Michal and Merav have lived together their entire lives, and even today live only 50 meters away from each other. They are both passionate about empowering the world with information about how their metabolism works.