Diabetes social media is being used to obtain knowledge about diabetes. It’s a strategy to deliver inexpensive and 24-hour information with a great potential to provide engagement. The aim is to describe an approach inside a type 1 diabetes (T1D) open Instagram profile with the purpose to embrace better outcomes empowering people and building a group belonging.
Indicators from the Instagram platform were reviewed. The media is administered by an endocrinologist with no conflicts of interest and emphasizing that regular care is always primary.
21.100 followers reaching 13.000 every week. An every day good morning question “Have you already changed your needle today?” is published. Reach: 2.000/day. Usual feedback: “Now I understand that I need to change my needles.” “Before this post I couldn’t realize how many days I used the same needle’. Once a month there is a open box for empowerment. The top liked was: “Leave a message for a mom of a newly diagnosed kid with T1D.” 80 full of love and involvement messages were written: “Breath! It’s not simple, but it’s possible.” “Don’t be afraid. We are here to help you.” “Be sure that your kid with a great treatment can live a beautiful life.” “What is happening is not your fault.” “Be faith.” “You’re gonna learn how to dance in the rain.”
The bright side of diabetes social media is not just education. It’s the foundation of social identity in a non-stop authentic moral support engaging T1D community.