Welcome to the ICCA 2021 Congress

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10/27/2021 Nagasaki Gain key insights into the key motivations, shifts and trends of purchasing habits and consumer tendencies. Plus, gain insights for adapting your sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences.

Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want?

Date
10/27/2021
Session Time
11:00 - 12:00
Room
Nagasaki
Session Description
Gain key insights into the key motivations, shifts and trends of purchasing habits and consumer tendencies. Plus, gain insights for adapting your sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences.
Nagasaki 8A.6-8B.6 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 54) 11:00 - 11:20

8A.6 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want?

Lecture Time
11:00 - 11:20
Presenter
Date
10/27/2021
Session Name
8A.6-8B.6 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 54)
Room
Nagasaki
Nagasaki 8A.6-8B.6 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 54) 11:20 - 12:00

8B.6 - Live regional panel: consumer choice and the event experience

Lecture Time
11:20 - 12:00
Presenter
Date
10/27/2021
Session Name
8A.6-8B.6 - Shifting consumer trends and tailoring your event experience: are you giving your event attendees what they really want? (ID 54)
Room
Nagasaki

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Description

Conducted by the MICE innovation society When the pandemic started, some industry key players launched the MICE innovation society. Every two weeks, they have been conducted short pitch presentations on both "needs" and "sees" in event management technology. In this session, the society will review key motivations, shifts and trends of purchasing habits and consumer tendencies, during the pandemic. The audience will gain insights for adapting their sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences
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