Description

Conducted by the MICE innovation society When the pandemic started, some industry key players launched the MICE innovation society. Every two weeks, they have been conducted short pitch presentations on both "needs" and "sees" in event management technology. In this session, the society will review key motivations, shifts and trends of purchasing habits and consumer tendencies, during the pandemic. The audience will gain insights for adapting their sales and marketing strategies to the tastes of the modern consumer when it comes to event experiences