The ‘M’ of MVRDV, Founding Partner and Principal Architect Winy Maas Ir. Ing (Schijndel, NL - 1959), has received international acclaim for his broad range of urban planning and building projects, across all typologies and scales. These are often self-generated, innovative, experimental, and theoretical. Maas challenges colleagues, clients, as well as students and collaborators at TU Delft’s The Why Factory – an internationally engaged think tank Maas established in 2008 – to challenge the boundaries of established standards to produce solutions that reimagine how we live, work, and play. Aside from his dedicated leadership role at MVRDV and professorship at TU Delft and elsewhere, Maas is widely published, actively engaged in the advancement of the design profession, and sits on numerous boards and juries, including the Spatial Quality Boards of Rotterdam, Eindhoven, and Barcelona. “I advocate denser, greener, more attractive and liveable cities, with an approach to design that centres around user-defined, innovative, and sustainable ideas for the built environment, regardless of typology or scale.” - Maas