Sergio Bautista-Arredondo is the Director of the Division of Health Economics and Health Systems Innovations at the National Institute of Public Health in Mexico. As a health economist, he has applied microeconomic theory and methods on the impact and economic evaluation of public health programs. He has studied the efficiency of health production in the context of various interventions in Latin America and Africa. Sergio also leads and collaborates in research projects designing or evaluating interventions based on behavioral economics to motivate a more effective and efficient performance in health providers, as well as health-seeking and preventive behavior in various populations.