The movement for differentiated service delivery (DSD) has promoted efforts to make care delivery models more responsive to patient needs through changes in service intensity/frequency, provider mix, location of services, but implementers often lack data about which factors to prioritize. To fill that gap, researchers and programs have undertaken efforts to develop a better understanding of the patient experience of care in various settings, and to understand patient?s preferences for changes in care delivery models., These data, elicited through focus groups, surveys, and discrete choice experiments can be used to improve outcomes. Likewise, communities themselves are being engaged to provide input on their experience of care, and hold decision-makers accountable. The session will examine challenges and opportunities of emerging methodologies for measuring patient and community experience of care, and approaches for using that information at scale for improving health outcomes